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Resellers Reef of Ormond Beach

"Reeling In the Best Deals"

About Us

Resellers Reef of Ormond Beach is a unique, locally owned and operated fish store in Ormond Beach, FL, that specializes in high-quality, pre-owned fishing gear. We offer a broad selection including bait and tackle, rods, reels, nets, electric reels, deep drop rigs, coolers, apparel, and more. At our store, you can buy, sell, or trade fishing gear and take advantage of expert services like line spooling and lure rigging. Whether you're a seasoned angler or a beginner, Resellers Reef is your local destination for all fishing needs. Stop by today!

Areas Served

Ormond Beach, FL

What We Offer

Our Specialties include:

High Quality, Pre-Owned Fishing Gear
Unique Store
Locally-Owned
Locally-Operated

Our Services include:

Buy, Sell, & Trade Fishing Gear: Upgrade your setup or clear out unused equipment with ease. Resellers Reef buys, sells, and trades quality fishing gear, giving anglers a smart way to find great deals or get value for gear they no longer need.
Line Spooling: Get your reel ready to fish with professional line spooling. We spool your reels with the right line for your fishing style, ensuring proper tension, smooth casting, and reliable performance on the water.
Lure Rigging: Fish smarter with properly rigged lures. Our lure rigging service helps ensure your lures are set up correctly for optimal presentation, action, and hookup potential—saving you time and frustration.

Our Brands include:

Penn
Shimano
Daiwa
Tsunami
Dark Matter
Bates Fishing
Seaworx
Highliner
Visser Reels
AFW Fishing
NLBN & No Live Bait Needed
Thumper Shrimp
JYG Fishing

Our Products include:

Frozen Bait
Off-Shore Frozen Bait
Live Worms
Board Shorts
Ribbonfish
Jigging Rods
Sun and Baseball Hats
Coolers
Telescope Folding Net
T-Shirts
Bait and Tackle
Tackle Boxes
Fishing and Cast Nets
Polarized Glasses
Fishing Rods and Reels
Electric Reels
Trout and Redfish Lures
Fish Bag Coolers
Fishing Gaffs
Kid's Fishing Products
Deep Drop Rigs and Weights
Crab Traps
Pinfish Traps
Thumper Shrimp
JYG

Testimonials

On 7/4/2026 Jared Woodside had this to say:
Layne was super helpful, got me the rod I wanted and walked around the store with me vs. just making a suggestion. Great service, good prices!

On 6/24/2026 Carson had this to say:
Great service and gave me great advice and top dollar for my stuff.

On 6/20/2026 Jason cox had this to say:
Great place and better operators! Made my second full rod n reel combo purchase from them today. Don't think I'll be going anywhere else locally from now on

On 6/18/2026 Billy Andel had this to say:
I just stopped in for the first time. I bought a rod and reel combo and some line. The guy's were friendly and professional. They even strung my reel for me. Great experience. We will definitely come back.

On 5/17/2026 James Nixon had this to say:
Resellers Reef is the place to go for all of your freshwater, inshore, and offshore fishing gear in Ormond Beach and surrounding areas! Stop in and support this incredible local business today! It’s right down the road from Daytona Beach and not too far from Orlando. Congratulations on the new location! You guys are the best!

Contact Us

Resellers Reef of Ormond Beach
1362 US 1 Suite 304 Ormond Beach, FL 32174
Phone: (386) 256-2555
Email: mattsellsthebest@yahoo.com

Where To Find Us

Our Hours

Tuesday: 10:00 AM - 7:00 PM
Wednesday: 10:00 AM - 7:00 PM
Thursday: 10:00 AM - 7:00 PM
Friday: 10:00 AM - 7:00 PM
Saturday: 10:00 AM - 7:00 PM

FAQ

What types of fishing gear do you carry?

We carry a wide selection of rods, reels, bait, tackle, lures, nets, apparel, and accessories for freshwater and saltwater fishing. Inventory varies daily and includes trusted brands as well as carefully inspected pre‑owned gear.

Do you sell both new and used fishing equipment?

Yes. One of our specialties is offering both new and gently used gear. All pre‑owned items are inspected for quality and performance so customers can shop with confidence while saving money.

Do you buy used fishing gear?

Yes! We specialize in quality used fishing gear. If your gear is in good working condition, bring it in and our staff will evaluate it for resale or trade.

How does the buy, sell, or trade process work?

Simply bring your fishing gear into the shop. We’ll inspect it and make an offer based on condition, brand, and current demand. You can choose to sell outright, trade toward new gear, or browse the shop for upgrades.

What is lure rigging, and why is it important?

Lure rigging ensures your lures are set up correctly for proper action and effective hooksets. Proper rigging can improve performance, reduce frustration, and help you fish more efficiently.

Do you carry gear for beginners?

Yes. We welcome beginners and families. Our selection includes entry‑level combos, kid‑friendly gear, and affordable starter equipment, and our staff is always glad to explain the basics.

Why should I choose Resellers Reef Ormond Beach?

Resellers Reef Ormond Beach offers anglers a unique combination of new and gently used fishing gear, all carefully inspected to ensure quality and value. With a convenient buy, sell, and trade program, customers can upgrade their equipment while saving money. Our knowledgeable, friendly staff is always available to help anglers of all experience levels choose the right gear for local fishing conditions. As a locally owned business, we’re proud to support the Ormond Beach fishing community with fair pricing, rotating inventory, and dependable customer service.